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      The AI agent buyer’s guide: How to make the right choice for your support needs

      Summer White

      Editor, Intercom

      Summer White
    • Editors picks

      • Intercom vs Zendesk: Two AI agents put to the test

      • Braving busy holidays: Reduce customer service stress with automation and AI

      • Announcing our latest guide: ‘The New Economics of Customer Service’

      • Start Good Trouble: Mastering SaaS metrics with Equals’ Bobby Pinero

      • The Ticket: AI integration lessons from ScreenCloud

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  • Customer Service
    • Featured in Customer Service

      The New Economics of Customer Service Guide

      Announcing our latest guide: ‘The New Economics of Customer Service’

      Declan Ivory

      VP of Customer Support, Intercom

      Declan Ivory
    • Editors picks

      • Intercom vs Zendesk: Two AI agents put to the test

      • The AI agent buyer’s guide: How to make the right choice for your support needs

      • The Ticket: AI integration lessons from ScreenCloud

      • The Ticket: Nick Clark on how to design AI support for the customer

      • Off Script: Imagining the future of customer service in an AI-first world

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  • AI & Automation
    • Featured in AI & Automation

      Beyond the AI hype: Understanding technological transformation with Benedict Evans

      Davin O'Dwyer

      Senior Managing Editor, Intercom

      Davin O'Dwyer
    • Editors picks

      • Intercom vs Zendesk: Two AI agents put to the test

      • Off Script: Imagining the future of customer service in an AI-first world

      • Fin 2: Powered by Anthropic’s Claude LLM

      • Off Script: Designing the future with AI

      • Off Script: Reinventing customer service with AI

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  • Customer Engagement
    • Featured in Customer Engagement

      Intercom Off Script Episode 5 – President Archana Agrawal

      Off Script: Better, faster, cheaper – how AI transforms the economics of customer service

      Davin O'Dwyer

      Senior Managing Editor, Intercom

      Davin O'Dwyer
    • Editors picks

      • Becoming Fin: The story behind the name of our AI chatbot

      • The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty

      • 4 ways to personalize your marketing messaging and boost engagement

      • The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership

      • The ultimate marketing technology stack

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  • Product & Design
    • Featured in Product & Design

      Beyond the AI hype: Understanding technological transformation with Benedict Evans

      Davin O'Dwyer

      Senior Managing Editor, Intercom

      Davin O'Dwyer
    • Editors picks

      • Fin over email: How we built a multichannel AI agent

      • Meet Fin 2: Watch the launch of our next-generation AI Agent

      • Off Script: Designing the future with AI

      • Innovating with AI: The latest insights from SaaS companies leading the way

      • Start Good Trouble: Finding product-market fit, founder-led marketing, and getting into YC

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  • Engineering
    • Featured in Engineering

      Intercom for Enterprise - Infrastructure & Scale

      How our infrastructure scales alongside our customers

      Oran O'Dowd

      VP of Engineering, Intercom

      Oran O'Dowd
    • Editors picks

      • Evolving Intercom’s database infrastructure

      • 10 engineering lessons from 6 years at Intercom

      • Understanding AI: How we taught computers natural language

      • Managing high availability at Intercom

      • Why Intercom is supporting the Embroider Initiative to update Ember

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  • News & Updates
    • Featured in News & Updates

      The New Economics of Customer Service Guide

      Announcing our latest guide: ‘The New Economics of Customer Service’

      Declan Ivory

      VP of Customer Support, Intercom

      Declan Ivory
    • Editors picks

      • Fin 2: The first AI agent that delivers human-quality service

      • Fin 2: Powered by Anthropic’s Claude LLM

      • Pioneer 2024: Intercom’s first ever AI customer service summit, in summary

      • Built for You: Fin is now available over email

      • Built For You: New AI-first releases for better, faster, more personalized support

      • See all articles
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  • Podcasts
    • The Ticket

      Discover the future of customer service, support, and experience

    • Intercom on Product

      Lessons from our product leaders on building software in an AI-first world

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  • About Intercom

Intercom’s Product Principles

This is Intercom's Product Principles, a content series where experts across Intercom's R&D team talk about the principles that guide their work everyday.

Intercom product principles (1)
Product & Design 5 min read

Introducing Intercom’s product principles: A series exploring the beliefs that shape what and how we build

Intercom is built on principles. Defining and distilling these principles has been one of the biggest contributors to our ability to consistently build great products at scale – we hope you find them as useful as we have.

Emmet Connolly

VP Product Design, Intercom

Emmet Connolly
Deliver outcomes (1)

Product & Design 6 min read

Intercom’s product principles: How we focus on delivering outcomes

At Intercom, shipping is just the beginning. We strive to deliver outcomes as well as outputs to drive real results for our customers.

Karen Church

VP Research and Data Science, Intercom

Karen Church
product principles Following design fundamentals hero

Product & Design 7 min read

Intercom’s product principles: Following design fundamentals to leave space for innovation

We focus on the problem and finding the right design to solve it. We try to default to existing design conventions, but if those don’t exist, or if they’re not good enough, we create something new that does solve the problem.

Charlotte Sferruzza

Product Designer

Charlotte Sferruzza
Start with the problem

Product & Design 5 min read

Intercom’s product principles: Build better solutions by keeping it simple

We often fall into the trap of assuming that the more complex a product, the more powerful it is. At Intercom, we steer away from complexity and keep things simple.

Martha Moniz

Manager, Engineering at Intercom

Martha Moniz
Connected modular systems 2x

Product & Design 6 min read

Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Focusing on the system in the early stages, instead of skipping ahead to high-fidelity mockups, gets us talking about the important decisions faster.

Gustavs Cirulis

Principal Product Designer, Intercom

Gustavs Cirulis
Intercom Product Principles - Be Technically Conservative 2x

Engineering 7 min read

Intercom’s product principles: How technical conservatism helps us scale faster and better

At Intercom, we’re focused on the future, and we’re taking bold steps to get there. But when we make technical decisions, we like to be conservative.

Waheed El Miladi

Staff Product Engineer, Intercom

Waheed El Miladi
Build In Small Steps

Engineering 6 min read

Intercom’s product principles: Building in small steps to deliver maximum customer value

Large changes are hard to understand, and harder to debug. At Intercom, we deliver complex changes in a series of small, controlled, easy-to-understand steps.

Aidan Lynch

Principal Product Engineer, Intercom

Aidan Lynch

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